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Tag: Crm Software
ERP and Cloud Applications Strategies
There is an informative article on ERP and Cloud Applications Strategies at SoftwareAdvice.com. In the article, the author discusses the considerations of implementing the Suite of an ERP solution or doing a Best-of-Breed approach where a company would pick and choose the functionality from various vendors. Not so long ago, companies would only pick a suite and stay within its boundaries.
Now, however, companies are finding that moving to a varied vendor set, including a mix of traditional and cloud applications provides some advantages. This brings up some questions: How well does this work? What are some of the considerations you need to look at before making an investment in a cloud app? Let’s take a look at these issues.
Cloud Applications as a Best-of-Breed Approach
The typical scenario for many companies is one of adding a cloud CRM such as Salesforce.com, to their mix of in-house ERP applications. More often than not, Salesforce is acquired by the business users and IT does not even know of its existence until the business users ask for integrations to the back-end systems.
One concern for moving to Cloud Applications is that frequently, IT departments do not “get” cloud computing. In fact, they often see it as a threat. Because the applications are hosted elsewhere, there is little or no overhead required from an IT department. The IT department does need to be involved in Cloud Application selections and implementations so that they understand what will be implemented.
Secondly, modern Cloud Applications such as Salesforce.com do not require traditional programming overhead.
Because it is configuration based, adding a field is as simple as filling out a form. If you find you don’t want that field, remove it. In traditional applications management, you would want to run this field addition in a sandbox, test it thoroughly to make sure it doesn’t break anything. In a cloud application, like Salesforce.com, you simply don’t expose the field to the users until you review it. You do not need to implement a sandbox to change configurable settings.
As pointed out above, IT departments frequently do not get this paradigm. They are used to code-upon-code where small changes make a big deal. In a configuration environment of a cloud application, there is little if any impact when configuration changes occur. Everything lives as metadata. Nothing touches the code.
Because many of the available cloud offerings are configuration driven, they are much faster to get up and running. Due to this, it often make sense to run an agile-like implementation of various releases (or sprints) of various best of breed applications coming on-line at different times. Not everyone chooses to do this, but a two or three-month release cycle of various solutions provides a way to move forward on systems quickly.
Integrating Cloud Applications with non-Cloud Applications
After configuration, integrations need to be defined and typically there are three options. First, you can manually export a csv file from the source system and upload it to the target system. This works for very basic updates. The next option is custom coding to push/pull the data from the APIs (Application Programming Interfaces). The last option is to use a Middleware product such as Pervasive, Informatica, or Boomi.
Traditionally, middleware was a separate application sitting on an on-premise server and it would transact the data between the source and target systems. It would also perform and data transformations that needed to occur to align the fields between the systems.
Now, there is a trend to going to Cloud-based middleware, such as with Informatica-on-demand. Like other cloud solutions, they come with a less expensive price tag and they do not require a full implementation on an on-premise server. Rather, what they do need is a small install of an “Agent” software that allows the cloud app to talk to the in-house solutions.
These middleware cloud applications work well, but they do have some limitations. First, since they are newer than the traditional software, they still have some bugs. Not a lot, but don’t be surprised if you run into one. Next, they have a more limited toolset than the traditional in-house solutions as the programming and scripting tools are not as robust (but they are getting better every day).
Moving forward with Cloud Applications
Using Cloud Applications has many benefits, including financial and technical reasons for approaching the platform. Often Cloud Apps can be charged as an expense monthly rather than being capitalized like large asset purchases. Further, you can buy as much or as little licensing as you need and scale up or down much more readily than a traditional application.
All-in-all, Cloud applications have tremendous benefits to organizations as part of a best-of-bread solution. For a smaller firm, an app like Netsuite may provide a complete solution, but for the larger enterprise, a “pick and choose” solution strategy may be a good way to go.
Business Process Optimization Using ERP And CRM
For any business to be successful, it has to manage its operations deftly, both within its organizational framework as well as with the outside world. Today, a lot of innovative solutions and software are available in the market to address to both these needs and make management easier. These are Enterprise Resource Planning (ERP) and Customer Relationship Management or CRM.
ERP utilizes ERP software applications to improve the performance of organizations’ resource planning, management and operational control. ERP software is multi-module application software that integrates activities across functional departments like product planning, purchasing, inventory control, product distribution, order tracking, finance, accounting and human resources aspects of an organization. The goal of ERP is to improve and streamline internal business processes, which typically requires reengineering of current business processes. The users of ERP systems are employees of the organization at all levels, from workers, supervisors, mid-level managers to executives.
Whether a small or home-based business venture or a large corporate, the customers shape future potential of any business venture. Hence keeping the customer happy is one of the baselines of a successful business. Achieving customer satisfaction involves various things like understanding their problems and solving them quickly, and serving them in a better manner thenceforth. And so to simplify things, we have Customer Relationship Management or CRM.
CRM is a term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that describes relationships in detail so that management, salespeople and perhaps the customs themselves can directly access information. Most online shopping portals can be cited as an example. Effective CRM application involves customizing the CRM software to match your own business type, whether it is B2B or B2C, and making sure that the customer care executives understand the basic premise and technicalities of operating the software.
Video: How does Microsoft Dynamics Marketing Automation and CRM fit together?
Microsoft Dynamics Marketing Automation
Don Fornes, CEO of our partner Software Advice, sat down with Brad Wilson, General Manager of Microsoft Dynamics CRM, to discuss the state of the CRM software market and specifically in this video the Microsoft Dynami. This is the sixth in a series of 7 videos we are publishing, each centered on one question about the Microsoft offerings.
Marketing automation is a hot market right now. Marketo, Eloqua and Pardot are getting a lot of buzz. How important is this market to Microsoft?
Brad discusses the role of Customer Relationship Management and Marketing Automation. He distinguishes where partner products fit into a client’s roll-out planning vs. Microsoft’s marketing component of the Dynamics CRM product. Further he makes an interesting observation about how marketing, sales, and service all fit together, especially within their pricing model. He goes on to discuss when partner products play a part in a customer’s CRM purchase.
After watching the video, we would be interested in your feedback on what you think with regards to Microsoft Dynamics marketing automation strategy. Do you concur with Brad?
Where does Microsoft Dynamics marketing automation fit?
Getting More Microsoft Dynamics CRM Information
If you are interested in exploring Microsoft Dynamics CRM or Microsoft Dynamics Marketing Automation for your company, please select one of the two links below:
For information on other CRM or ERP software products, please see our ERP Software Directory for many more vendors.
Microsoft Dynamics Marketing Automation
Video: Microsoft Dynamics CRM and the Current Trend in CRM
Microsoft Dynamics CRM and the Current Trend in CRM
Don Fornes, CEO of our partner Software Advice, sat down with Brad Wilson, General Manager of Microsoft Dynamics CRM, to discuss the state of the CRM software market. Over the next two weeks, we are publishing 7 videos, each centered on one question about the Microsoft offerings.
Brad makes some interesting observations about the Customer Relationship Management software marketplace. Including the fact that customer relationships are what drive the value of a business. He remarks that the drive for multi-channel customer relationships are quickly becoming part of the customer demand for CRM software. He goes on to talk about the four things that are required for a CRM to be successful.
After watching the video, we would be interested in your feedback on what you think. Do you concur with Brad?
This is the second of a series of 7 videos that we will be posting.
Microsoft Dynamics CRM – Video 2
Getting More Microsoft Dynamics CRM Information
If you are interested in exploring Microsoft Dynamics CRM for your company, please select one of the two links below:
For information on other CRM or ERP software products, please see our ERP Software Directory for many more vendors.
Microsoft Dynamics CRM
What is Your CRM Goal?
What is Your CRM Goal?
Hendra Lim
Are you thinking to start using a CRM application or software for your company? Before you talk to your CRM vendors, do you know what CRM goals or impacts you want to achieve?
In my own experiences talking to many business managers, oftentimes the real reason why they want to utilize a CRM program is because other companies have used it, or because it is a trend now. For me it’s not a firm enough reason.
CRM application usually requires a lot of money invested, time, and energy. Without knowing where you will go and how, it’s useless and will most likely become a failure.
Here are four main goals of any CRM; whatever results you expect from a CRM application, it will fall onto one of the these four goals. Here they are:
1. Increasing sales effectiveness
2. Increasing customer loyalty
3. Increasing better customer service
4. Having deep customer information
Which one of those goals is your primary reason to implement CRM software? Which one is your priority? Do you need them all?
If you say that you want to maximize the work of your sales force, that means you want the goal of number one. If you say that you want your customer service staffs answer the complaints faster, that means your priority is the goal number three.
It’s very common that CRM software is usually consisted of 3 main modules, which are Sales Force Automation, Marketing Automation, and Help Desk. Knowing what goal you want to reach in your CRM strategy will help you choose which modules are best and suit your needs, thus saves unnecessary cost of purchasing the modules you don’t need. Furthermore, firmly deciding the goal will keep the team on the right track to complete the CRM implementation.
Hendra Lim works for a software-based company that specialized in CRM software and Sales Force Automation application. He lives in Jakarta, Indonesia.
Creating Customers for Life – Relationship Management and Sales Training DVD Video |